The Task: How can we tell stories in an unusual way, and get people to help a city they don't live in?

Agency: 360i, pitched work to the NOLA account. 

 

One time in New Orleans...

Cups That Matter: Recycle your TO-GO cups and you'll help the city provide school uniforms, rain jackets and sweaters to locals who need it. 

 
 

Print Ads: "You might be getting wasted, but your To-Go cups shouldn't"

Revealing Rain: Stories will appear on the sidewalk when it starts raining. 

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Bar Stories: A fun way to share your stories at bars, they can help you remember them too.

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Amazon Alexa: Some stories before bed, "Alexa, Where Y'at?"

 
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Art Director: Isabel Taborga