The Task: How can Pine-Sol create a campaign that people can relate to? An insight my team came up with is memories are more associated through smell more than any other sense. 

The Execution: Create each Pine-Sol scent as a memory, and reminisce on the moments you might not remember. Bringing up experiences in the past was the main objective, and I provided all of the copy for this campaign. 

Print Ads:

Bottle Redesign and Spotify Playlist:

 Interactive Photo and Scent Match App:

pinesol app homepage.png

 

The Team: 

Art Director: Tucker Stosic

Strategist: Zach Cross