The Task: How can Pine-Sol create a campaign that people can relate to? An insight my team came up with is memories are more associated through smell more than any other sense.
The Execution: Create each Pine-Sol scent as a memory, and reminisce on the moments you might not remember. Bringing up experiences in the past was the main objective, and I provided all of the copy for this campaign.
Bottle Redesign and Spotify Playlist:
Interactive Photo and Scent Match App: