The Task: How can we make Tai-Pei a relevant frozen Asian food brand in millennials lives? 

The Execution: The Tai Pei Force is empowering you to eat when you want, disregarding the stigma of eating three meals a day. 


Upstream Advertising work for the National Student Advertising Competition (NSAC)


Manifesto Video:


Out of Home Wallscapes:

Subway Takeover:

In Store: 

Dragon Decals In Commuter Cities:

PSA Outdoor Print:

Youtube, Twitch, and Comic Con Media Outlets:

tp app (1).png

Users will be able to order Tai Pei using the Comic Con app at events. Free food will be delivered by the Tai Pei Force to their location.

Upstream Advertising