The Task: How can we make Tai-Pei a relevant frozen Asian food brand in millennials’ lives? 

The Execution: The Tai Pei Force is empowering you to eat when you want, disregarding the stigma of three meals a day. 


Upstream Advertising work for the National Student Advertising Competition (NSAC)


Manifesto Video:


Out of Home Wallscapes:

Subway Takeover:

In Store: 

Dragon Decals In Commuter Cities:

PSA Outdoor Print:

Youtube, Twitch, and Comic Con Media Outlets:

tp app (1).png

Users can order Tai Pei using the Comic Con app at events. Free food will be delivered by the Tai Pei Force to their location.

Upstream Advertising