The Task: How can we make Tai-Pei a relevant frozen Asian food brand in millennials lives?
The Execution: The Tai Pei Force is empowering you to eat when you want, disregarding the stigma of eating three meals a day.
Upstream Advertising work for the National Student Advertising Competition (NSAC)
Out of Home Wallscapes:
Dragon Decals In Commuter Cities:
PSA Outdoor Print:
Youtube, Twitch, and Comic Con Media Outlets:
Users will be able to order Tai Pei using the Comic Con app at events, and free food will be delivered by the Tai Pei Force to their location.